Skin Tone Examples on Womens Faces

Tips for Determining The Right Foundation Color

Face Foundation in a Womans Hand
We just launched our cosmetic line and wanted to answer the long list of questions we receive about foundation color, skin tone and choosing the right foundation for your skin.

Choosing the right foundation is nightmarish, especially when shopping on a website and it has been lifelong quest filled with hideous words like “undertone", "neutral", "warm", "yellow" and "skin tone".

Most of us have no clue whether we’re “neutral” or “warm” and don’t even know what those words mean independent of what we are! Why can’t there be some simple, easy-to-remember formula to make things gloriously simple?!

Below are a few Tips and Tricks for determining your skin tone and choosing the right foundation for YOU.

Tips for Determining your Undertones

Below are several pro-tips for determining undertone. These suggestions may not work for everyone— relax, experiment and don’t underestimate your natural preferences toward color in makeup, jewelry and wardrobe. Having perfect makeup, isn't really all that important, but FEELING GOOD about your look is! 

  • The metal that harmonizes with your undertones will give you a fresh, bright look.
  • Silver, white gold and platinum compliment cool undertones.
  • Yellow gold compliments warm undertones.
  • Neutral undertones are complemented by both silver and gold. 
Vein Color
  • One common way to determine skin undertone is by looking at the veins on your inner wrist in natural sunlight. 
  • If you can see them and they look bluish, your undertone is cool,
  • If they look green or yellow then your undertone is warm.
  • If they are a mix, or you can't really tell, then you probably have a neutral skin tone. 
White Cloth 
  • First pull your hair back and put a white T-shirt, around your neck and shoulders. The white fabric will draw out a subtle cast of color in your face.
  • Blue or pink indicate cool undertones,
  • Yellow and peach indicate warm undertones.
  • Neutral undertones tend to look greenish next to the white cloth.
  • To identify undertones on darker skin, try looking under the eye (on top of cheekbones) and on the side of the palm because skin can be lighter there.

If you don’t know where to begin, join the club, we ALL need a little help when choosing a new foundation, we suggest starting with something sheer like a tint.

I myself prefer a more natural, easy to apply approach to foundation and absolutely love our BB Cream Foundation with SPF, but, it's not for everyone. So here are some pointers:

What is skin tint or BB Cream Foundation?

Unlike full-coverage foundations, skin tints or BB Creams are super lightweight, blend able, easy to apply and don't get cakey or settle during the day. You can apply with your fingertips, no makeup brush or sponge needed.

Sheer formulations help to balance out the skin tone, but will not hide any imperfections, so you achieve a more natural, dewy look. Where a full coverage foundation will be much more opaque and will conceal a lot more. Full coverage foundations require a closer tone match and is crucial in being happy with your new foundation. 

Two Beautiful Women Faces

So, what part of the body should we shade match to?

Previously, we’ve been taught that our foundation should match our face as closely as possible, effectively disappearing into the skin. While this is true, we can all agree that we should really be matching our skin tone to the rest of our body (i.e. the neck and chest).

Most people have a slightly different shade on their chest, neck and face. And most often the face is a bit lighter due to daily washing and exfoliating. 

Achieving a congruent effect is crucial and esthetically appealing to the eye, as we want to match our face, neck and chest.

We suggest drawing a line with your new foundation along the jawline from the bottom of the face and down the neck. If it disappears, you have found your match, if not, mixing in a lighter or darker foundation can help you achieve the perfect blend. 

So there you have it, the best information I can personally share, after consulting with my esthetician, makeup artists and dermatologist groups and conducting a "best" case scenario study. 

If you have any tips or tricks, when you are choosing a foundation, tint, power or product for your skin tone, please share. We love learning from our customers and it also helps others struggling in the same area. 

~ Lisa 

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